Griswold's Brand Evolution
The Griswold name has always meant something special. It tells people what they can expect - a partner they can trust, a provider who will care for people as unique individuals, a group of experienced professionals who will always look out for a client's best interest.
The name has evolved to mean that everyone we touch can Live Assured.
Live Assured is the promise we make to our clients, their loved ones, caregivers, employees, and the communities where we live and work.
- Clients live assured that they have the care they need to live life to its fullest wherever they desire.
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Families & Friends live assured that their loved ones are being cared for so they can go on about their own lives without the weight of worry.
- Caregivers live assured that they work with a company that really cares about them and their well-being.
- Employees live assured that they work for a company with a solid foundation and bright future.
- The community lives assured that Griswold is there to support those members who need help, thereby making the community a happier, healthier place.
Our new visual brand serves to modernize, invigorate, energize, and strengthen Griswold, building on our 40-year history and experience while supporting future growth. Live assured that we will continue to deliver on our brand promise every single day.
The Meaning Behind the Mark
