Open Accessibility Menu
Hide

.

Griswold 2023 National Conference

Day Start Time End Time Agenda Item Location
Tuesday, October 17th 2:00 PM 4:00 PM General Conference Check In Grand Lobby
Tuesday, October 17th 2:00 PM 4:00 PM Welcome Activity: Make Your Own Trail Mix! Enjoy a gathering with friends as you create a custom trail mix from 20+ ingredients, name your recipe, & design a custom label. Grand Lobby
Tuesday, October 17th 4:45 PM 5:30 pm Onsite FAC Meeting Team Room (formerly Franklin Boardroom)
Tuesday, October 17th 4:30 PM 5:30 PM Next Gen Gathering Studio Lounge
Tuesday, October 17th 5:30 PM 6:30 PM FAC Meet & Greet (1st Timers, New Owners, etc) Independence Lounge
Tuesday, October 17th 6:30 PM 7:15 PM Welcome Cocktails Belmont & Brandywine Ballroom
Tuesday, October 17th 7:15 PM 8:30 PM Welcome Reception Belmont & Brandywine Ballroom
Tuesday, October 17th 8:30 PM 11:30 PM After Hours Lounges Streetlight Kitchen & Bar
Trusted Relationships
Wednesday, October 18th 8:00 AM 9:00 AM Breakfast South Ballroom Sponsor Hall & Grand Lobby
Wednesday, October 18th 9:00 AM 9:30 AM Opening Remarks North Ballroom
Wednesday, October 18th 9:30 AM 11:00 AM Keynote Address - The Self-Aware Leader, Dan Gallagher:
Entrepreneurial leaders run hard. They accelerate growth strategies through a combination of learnings from the past, a pulse of the present, and a vision for the future. And yet sometimes the minds of business leaders are informed more by what they know than new, opportunistic influencing factors. Self-awareness is about slowing yourself down to speed yourself up. Grounded in the principle of proactive reinvention to drive profitable growth, it’s about recognizing that what got you here may not get you there. Whether it’s about growing a business, a team, or yourself, self-awareness allows you to step back from the moment and learn how and why to scale your leadership and the business.
North Ballroom
Wednesday, October 18th 11:00 AM 12:00PM Sponsor Break - Conference BINGO South Ballroom Sponsor Hall
Wednesday, October 18th 12:00 PM 12:30 PM Diamond Winner Best Practices, Bruce McReynolds & Jim Middleton: Hear from Top Performers regarding their perspectives and practices on hot button issues. Open Q&A at conclusion to get their take on your pressing topics. North Ballroom
Wednesday, October 18th 12:30 PM 1:00 PM Data & Analytics, Greg Morgan & Katherine Schiavino: Data and analytics are a key component to understanding your business and your markets. In this session we will explore some of the key data sources that are critical to your business and discuss how this information can help you determine if your business is on track and offer guidance to plan for the future. We will also discuss a new tool that can help support these initiatives. North Ballroom
Wednesday, October 18th 1:00 PM 2:00 PM Lunch South Ballroom Sponsor Hall & Grand Lobby
Wednesday, October 18th 2:00 PM 2:15 PM

Security- Defensive Layers in Action, Tim Swan: Mimecast and Microsoft, oh my what a year! With distractions deflected and imposters repelled; global threats thwarted and reputations held high...

Griswold is positioned for whatever comes next: Digital Evolution and Data Analytics!

North Ballroom
Wednesday, October 18th 2:15 PM 2:45 PM From Brand Evolution to Digital Revolution: The Next Phase of Griswold’s Marketing Transformation, Shelley Kanther: Have you heard the phrase “It always seems impossible until it’s done?” Together we completed the incredible journey to the summit of our Brand Evolution! Our transformation continues as we focus on implementing a robust digital marketing strategy that will take Griswold to new heights! North Ballroom
Wednesday, October 18th 2:45 PM 3:45 PM Breakout 1 (Topics Below) North Ballroom, Franklin I, II & III
Wednesday, October 18th 3:45 PM 4:00 PM Snack Break Grand Lobby
Wednesday, October 18th 4:00 PM 5:00 PM Breakout 2 (Topics Below) North Ballroom, Franklin I, II & Boardroom
Wednesday, October 18th 6:00 PM 7:00 PM Cocktail Hour Grand Lobby
Wednesday, October 18th 7:00 PM 11:30 PM Blue Jean Gala and Awards Dinner North Ballroom
Care is Personal
Thursday, October 19th 8:00 AM 9:00 AM Breakfast South Ballroom Sponsor Hall & Grand Lobby
Thursday, October 19th 9:00 AM 9:15 AM Opening Remarks North Ballroom
Thursday, October 19th 9:15 AM 9:45 AM Redefining Work, Adam Robinson CEO Hireology: Today’s job seekers are redefining work as we know it. Hireology's co-founder and CEO, Adam Robinson, will provide a look at what job seekers have come to expect and how employers can win. North Ballroom
Thursday, October 19th 9:45 AM 10:15 AM Thriving Together: DEIB's Role in Expanding Your Business- Learn how Diversity, Inclusion, Equity, and Belonging (DEIB). Alexis Johnston: initiatives drive business success through everything from caregiver recruitment, retention, and productivity to clients’ satisfaction. Embrace the power of DEIB to expand your business's footprint, enhances its reputation, and drives revenue growth through better client-caregiver matching and expanded talent pools. Don't miss this opportunity to unlock the potential of DEIB and fuel the future success of your business. North Ballroom
Thursday, October 19th 10:15 AM 11:15 AM Sponsor Break - Scavenger Hunt South Ballroom Sponsor Hall & Grand Lobby
Thursday, October 19th 11:15 AM 12:00 PM Converting Your Leads, Amanda Lepore & Dan Fratantoni: You're working hard to generate those leads, but are you converting them to clients? As much as we'd like to, we can't take leads to the bank. Hear from a panel of your esteemed peers about their experience focusing on developing their team's conversion skills and the impact that focus has had on their business. Learn how to set your office apart from the competition from that very first interaction because, after all, we don't get a second chance to make a first impression. North Ballroom
Thursday, October 19th 12:00 PM 12:30 PM Satisfaction Sales, Matt Ericksen, & Josh Kondik, VP of Sales Home Care Pulse: It's nothing new that client and caregiver satisfaction is critical to growing your office. In this session, we'll learn from the experts how to take a close look at how to increase satisfaction for clients, their families, and caregivers. From there, we'll move into leveraging that satisfaction to sign up new clients, increase hours, and even grow your online reputation. North Ballroom
Thursday, October 19th 12:30 PM 1:15 PM Lunch South Ballroom Sponsor Hall & Grand Lobby
Thursday, October 19th 1:15 PM 1:45 PM Operationalizing AI in Home Care, Matt Ericksen: Imagine a Home Care experience supercharged by AI, optimizing patient care and operational efficiency in ways you've never seen before. Curious? Join us as we delve into the future of Home Care operations. North Ballroom
Thursday, October 19th 1:45 PM 2:45 PM Breakout 3 (Topics Below) North Ballroom, Franklin I, II & III
Thursday, October 19th 2:45 PM 3:45 PM Breakout 4 (Topics Below) North Ballroom, Franklin I, II & III
Thursday, October 19th 3:45 PM 4:00 PM Snack Break Grand Lobby
Thursday, October 19th 4:00 PM 5:00 PM Breakout 5 (Topics Below) North Ballroom, Franklin I, II & III
Thursday, October 19th 5:30 PM 10:30 PM Offsite Reception - Mas Mexicali Cantina Meet in Grand Lobby.
A Foundation of Expertise
Friday, October 20 8:00 AM 9:00 AM Breakfast South Ballroom & Grand Lobby
Friday, October 20 9:00 AM 9:10 AM Opening Remarks North Ballroom
Friday, October 20 9:10 AM 10:40 AM Business Solution Roundtables- 3 sessions of 30 minutes each. 13 Topics to choose from for a networking conversation with peers! North Ballroom
Friday, October 20 10:40 AM 11:50 AM The Operational Success Framework, Jessica and Clint Nobles North Ballroom
Friday, October 20 11:50 AM 12:00 PM Closing Remarks North Ballroom
Friday, October 20 12:00 PM Grab and Go Lunch Grand Lobby

Breakout Schedule and Descriptions

Achieving Results through Team Management: Selecting the right team members for the job, tracking and evaluating their onboarding process and setting weekly, monthly and quarterly goals for better team outcomes.
Room Wednesday Breakout 1 Wednesday Breakout 2 Thursday Breakout 3 Thursday Breakout 4 Thursday Breakout 5
Franklin 1 Ally: Revitalizing Relationships: Transforming the Ally/Griswold Account Management Framework Ally: Revitalizing Relationships: Transforming the Ally/Griswold Account Management Framework Introduction to Power BI Concierge Sales Concierge Sales
Franklin 2 Paradigm: Unlocking Revenue Growth: Navigating VA
Opportunities -
Retain Your Office Staff Succession Planning WellSky: WellSky Road Map Overview WellSky: WellSky Road Map Overview
Franklin 3 Sales Foundations Infiniti HR: Pooling Power: Buying Big No Matter Your Size Paradigm: Unlocking Revenue
Growth: Navigating VA Opportunities -
Infiniti HR: Pooling Power: Buying Big No Matter Your Size Operationalizing your P&L
Ballroom Join the Revolution!
Implementing Griswold’s Digital
Strategy at a Local Level
GALA Setup Ava: Automated Caregiver Incentives Ava: Automated Caregiver Incentives Achieving Results through Team Management
Teams Room (formerly Franklin
Boardroom)
Achieving Results through Team Management
Achieving Results through Team Management: Selecting the right team members for the job, tracking and evaluating their onboarding process and setting weekly, monthly and quarterly goals for better team outcomes.
Ally: Revitalizing Relationships: Transforming the Ally/Griswold Account Management Framework - This session offers insights into how Ally is revolutionizing the client-vendor dynamic, fostering a robust and mutually productive relationship where clients feel fully engaged as equal partners with their vendors. We will present improvements, updates, and upcoming initiatives, and also gather valuable input from our clients on their vision for the future.
Ava: Automated Caregiver Incentives - Ava: Automated Caregiver Incentives - Join us to learn more about how Ava addresses caregiver retention, recruiting, and engagement using automated rewards. Agencies using Ava regularly see retention double, near perfect EVV, and massive reduction in call outs. Connected with systems like WellSky, see how Ava completely automates rewards and reminders, ensuring no manual work for admins or caregivers!
Concierge Sales: Home Care for the Discerning Client - Learn the sales strategies and communication methods best employed for creating your own concierge level of care catering to your discerning clientele. Put it into action knowing how to train your team and operationalize premium bill rates to support these concierge clients!
Infiniti HR: Pooling Power: Buying Big No Matter Your Size - Grow with limitless possibilities harnessing the same resources and opportunities as large enterprises regardless of your current employee count. Cut costs on your bottom-line, and secure protection from liability so you can live with passion and purpose.
Introduction to Power BI: Join us for an introduction and demo of Power BI, Griswold’s new web based data analytics and reporting tool. We will look at the basics of Power BI as well as specific reports and dashboards. This powerful tool can help you better understand your business as well as your market.
Join the Revolution! Implementing Griswold’s Digital Strategy at a Local Level: Digital advertising campaigns, social media tactics, email marketing plans, and video for everyone! Learn how you can take advantage of exciting new initiatives to amplify your online presence as we prepare to launch GriswoldCare.com.
Operationalizing your P&L: The best of both worlds with Finance and Operations! We will collaborate in sharing best ways to take key operational activities and how they impact your bottom line to help you make good decisions and maximize your profits!
Paradigm: Unlocking Revenue Growth: Navigating VA Opportunities -
Join Jacob Taitel of Paradigm Senior Services for a focused discussion on leveraging VA opportunities to grow your home care agency's revenue. Learn key strategies for effective VA engagement, growth, and solutions to common challenges. We look forward to seeing you there.
Retain Your Office Staff: Learn how to use our Retention Toolkit for your internal team to create administrative excellence, foster a positive work environment, and enhance career development opportunities. Gain insights to tailor your approach, boost retention rates, and ensure your administrative professionals thrive in their roles.
Sales Foundations:
New to the referral source marketing game? Did the COVID shut down leave you rusty? Do you find you or your team are out in the community but those leads just aren't coming in? Join us to get back to basics. In this session, you'll learn incredibly effective sales tools to build relationships that generate leads.
Succession Planning: Whether planned or unplanned, in 10 months or 10 years, it's important to have an exit strategy. Join Steve Turner, COO and CFO Katherine Schiavino to learn how to set yourself up for success when it comes time for your next adventure. Succession planning starts the day you sign your Franchise Agreement. Even new offices won't want to miss this session!
WellSky: WellSky Road Map Overview
In this presentation WellSky Personal Care team will share about the exciting innovations and enhancements that have been introduced in WellSky Personal Care over the last year and what users can expect to see in the coming year.

Your Story
is Our Story

Read More
  • “We found the people who were such a wonderful match for Mom and I’ve been able to have them consistently. Griswold supported the fact that I would like the same person consistently. I know now a caregiver is at home with Mom.”
    - Angelika
  • “It’s great to have an agency like Griswold that you can go to to help you with the things that you need. Pick up that phone and call and say, “I need help,” and Griswold say, “Okay, what can we do for you?”
    - Tony and Linda
  • “She always calls me when she has a day off or when she leaves. She always calls and I tell my friends, I said, “My aide calls me even when she’s not here.” They can’t believe that.”
    - Harriet
  • “What we liked about Griswold was the flexibility that they provide. They provide all kinds of service. They’re very respectful of our conditions. They help where we need them. They let us do what we want to do. They can do whatever we ask them.”
    - Leroy, Joyce & Stacey
  • “I'm truly grateful for the caregivers that helped us through the difficult time of our dad's passing. They provided excellent caregivers and covered the times we needed some rest. Everybody on their staff is easy to work with and understanding.”
    - Sharon Russell

About Jean Griswold

Our founder, Jean Griswold, was a care professional who became a visionary entrepreneur when she started the first non-medical home care franchise in the United States while running her own home care business.

Jean started at her dining room table in 1982 in suburban Philadelphia. Her husband, Minister and Doctor Lincoln Griswold, informed her that an elderly woman in their parish had died through the complications associated with malnutrition and dehydration because she had no support system to care for her. Jean was deeply saddened by what she felt was an easily preventable tragedy. She was driven to act.

Jean Griswold was an extraordinary leader. She was diagnosed with multiple sclerosis in 1967 at the age of 36 but continued to work actively in her office until she was 79. She published a book, “Fears of the Elderly” in 2013.

Jean was born in New York City. She received a bachelor’s degree in economics and business from Douglass College and a master’s degree in personnel and guidance from Rutgers University. She received an honorary doctorate from Holy Family University in 2006. From 2003 to 2004 she was Entrepreneur in Residence at the Wharton School of the University of Pennsylvania. She won numerous awards, including the Spirit of Philadelphia Award, the Working Woman’s 2001 Entrepreneur of the Year honor, and the 2002 MS National Achievement Award of the National Multiple Sclerosis Society.

Jean passed away on January 28th, 2017 at the age of 86. She was an inspirational woman and entrepreneur, and despite her passing, her values live on in Griswold Home Care today.

Find a caregiver

Let Us Lend You A Hand

Contact us today and a Griswold Home Care representative will reach out shortly.

  • Please enter your first name.
  • Please enter your last name.
  • This isn't a valid email address.
    Please enter your email address.
  • This isn't a valid phone number.
    Please enter your phone number.
  • Please enter your zip code.
    Please select an option.
    • Please verify that you understand.
*Required Fields
An older lady smiling