Griswold Home Care is proud to announce the launch of Franchising with Purpose, a podcast about starting and running a successful home care business from the only company in the industry with over 40 years of experience! Throughout this season, host Amanda Lepore will talk to Griswold Home Care directors and owners from around the country, leadership staff from the Home Office, and more. Check out the show on your favorite podcast app.
In this episode, Michael Slupecki, President and CEO of Griswold Home Care, and Beth Copeland, a Griswold Franchise Owner in Sussex and Kent County, Delaware help define home care services and discuss the basics of this industry. You’ll also hear what it takes to be a success in this rewarding field.
What is home care?
Home care is a service-based industry that was founded on the principle that most people wish to remain in the comfort of their own home despite their age or disability. Home care pairs people who need help at home with a professional caregiver. These caregivers not only provide personal care services, but they can assist with social and emotional needs as well. Here are some examples of the types of services provided:
ADL’s (Activities of Daily Living): includes assistance with bathing, dressing, oral hygiene, toileting, mobility, etc.
Griswold Home Care offers the support needed to ensure people are safe, happy, and well cared for in the homes they love. Services can be fine-tuned to meet the specific needs of each person. Customized care plans may be as little as a few hours per week to 24-hour live-in home care.
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Why is starting a home care franchise a good investment?
Of course, any business owner looks at the bottom line, but in addition to being a profitable business, a Griswold Home Care franchise offers other advantages as well.
Economic swings happen and many businesses cannot survive them, but the services Griswold Home Care provides are essential for most families. The business retains stability through most market conditions.
The home care business has been pandemic proof when other businesses have failed. Despite the uncertainty of the last two years, Griswold Home Care continued to operate as usual because the service will always be needed.
Some of the rewards of this business cannot be measured in dollars. The thank-you notes from the daughter whose mother can sit outside in her own porch swing, or the gift basket from the family whose father greets them at the door of his own home with a smile on his face, are just two examples.
When you decide it’s time to retire, or perhaps go in a different direction, the business can be passed down to family members or easily transitioned to a new owner.
What does a successful home care business look like?
Relationship-building is key. The success of a home care franchise is often based on the trust that you establish in your market. Word of mouth is very important, and reliability goes a long way to building a successful business.
Make sure that you understand the ‘why’ in what you are doing. Why did you get into this business? Why are you providing this service? Ensure that your team is aligned with the ‘why’ and you’ll often see success.
The money will come when you’re doing all the things you are supposed to be doing with the business. Financial profit should not be the focus. Instead, it is the result of operating a successful franchise.
Are you a great leader? Can you assemble a great team? Do you enjoy building relationships? Are you eager to serve your community by helping families in need?
If you answered yes to these questions, you may have what it takes to succeed!
In closing, if you’re ready to embrace the joys and challenges of the home care industry, Griswold Home Care can discuss the process of starting a home care franchise and answer any additional questions.
BECOME AN OWNER