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How Griswold Home Care Provides Veterans with a Lucrative and Meaningful Franchise Opportunity

Griswold Home Care, the non-medical home care franchise with 168 locations, is becoming more essential than ever as the growing senior population and the COVID-19 pandemic create a steadily increasing need for quality home care. As the first non-medical home care franchise in the United States, Griswold Home Care offers entrepreneurs a proven and reliable way to enter a resilient industry and provide an essential service to their communities. As a result, the brand has historically appealed to veteran entrepreneurs who are accustomed to following a proven system and using it to give back to others. Now, in honor of Veteran’s Day, the brand is specifically looking to partner with veteran entrepreneurs, offering a 20% discount off its initial franchise fee for those prospects who have been honorably discharged from the military.

From the Military to Business Ownership

George McGuire is a Griswold Home Care franchisee in San Antonio, Texas who served 21 years in the U.S. Army before retiring as a lieutenant colonel. McGuire was trained in Explosive Ordnance Disposal (EOD) and worked closely to support and protect the President of the United States and other high-level dignitaries on numerous occasions. 

McGuire served as EOD Staff Officer for the Pacific Command and U.S. Army Pacific and commanded the EOD Control Team with units in Hawaii and Alaska while stationed in Fort Shafter, HI. He also served as the EOD Staff Officer to Eighth U.S. Army in South Korea and EOD Control Team Commander while stationed in Yongsan, South Korea. One of his last assignments included serving as the Deputy Commandant at the Defense Language Institute in Lackland AFB, Texas. While there, he was selected to lead a coalition into Iran during the Iraq War to establish an English school to train Iraqi friendly forces.

In 2003, McGuire decided to invest in a Griswold Home Care franchise in San Antonio. Since then, McGuire has won several awards from the franchisor and continues to expand his business — he saw a 17% increase in sales from 2019 to 2020. McGuire says his Griswold location is one of the few home care companies in San Antonio, which allows him to provide an essential and much-needed service to his community.

“My time in the military provided me with the solid foundation and skillset I use to run my business on a daily basis,” said McGuire. “When you’re in the military you have a strong sense of purpose and belonging, and I have found that in the Griswold franchise system, too. I also get to continue the feeling of satisfaction in giving back to the community and providing a service that makes peoples lives a little easier. Transitioning to the civilian side of life can be challenging for Veterans, but this opportunity provides a great solution.”

How Griswold Home Care Provides Veterans With an In-Demand and Community-Driven Business Opportunity 

The Family Caregiver Alliance (FCA) has reported there will be 27 million people in need of long-term care by the year 2050, double the number who required these services in 2000. Elderly adults and adults with disabilities or illnesses have many unique needs, which is why Griswold Home Care offers a wide variety of services to accommodate their clients. The brand’s care plans are customized to fit each client and can be adjusted as their needs change over time. The home care services include homemakingpersonal carecompanion carehospice carerespite carelive-in overnight care and more.

To ensure franchisees have all the resources they need to provide this essential service, the Griswold team offers ongoing support and rolls out initiatives and programs to help optimize revenue. Since the brand operates several company-owned offices in the Mid-Atlantic region, the team can develop best practices and share them with franchisees. 

Additionally, for veteran entrepreneurs looking to give back, Griswold Home Care ownership can mean much more than just a thriving business opportunity — it can also allow them to fulfill their calling and serve those in their community. 

McGuire and his staff members are involved with several local charitable organizations, for example. Through the Jean Griswold Foundation — Griswold Home Care’s non-profit organization named after founder Dr. Jean Griswold — McGuire has donated funds to several organizations aimed at helping seniors, people with disabilities and veterans. Some examples include the Alzheimer’s AssociationProject MENDABODE Contemplative Care for the DyingConnectAbilitySpecial DreamsThousand Oaks Bible ChurchHIS Bridge Builders and Heroes on the Water.

In addition, McGuire says it is a top priority of his to give back to his staff members and caregivers. He has donated backpacks filled with school supplies for the staffs’ children at the start of the school year, and has also donated turkeys to his staff members as a token of appreciation for their hard work during Thanksgiving.

How Griswold’s Leadership Team is Helping Support Nationwide Growth

It isn’t only veteran franchisees who are bringing military experience and compassion to the Griswold brand. The leadership team is also uniquely tuned to the needs of veteran business owners because some of them are veterans themselves.

Brian Hill, for example, recently joined the Griswold Home Care executive team as the brand’s franchise development manager. In addition to in-depth franchise industry experience, Hill spent 13 years in the U.S. Air Force Reserve as an Air Transportation Specialist, where he completed three deployments to Afghanistan, Iraq and Kuwait. 

When Hill was introduced to the Griswold Home Care leadership team, he immediately connected with the brand’s mission to provide quality home care to the elderly, disabled adults and others recovering from illnesses. As a veteran, Hill felt a strong passion for giving back to communities across the country and saw an opportunity to help prospective franchise owners who felt the same.

“I’ve seen both successful and struggling businesses, and I’ve come to understand the characteristics that define each one,” said Hill. “Veterans make great business owners, and Griswold Home Care is a great fit for those skills learned in the military. My experience — both professionally and in the military — will allow me to build a good rapport with our candidates, and that will be very valuable as I find new candidates for our business and help them prepare for ownership.”

Looking ahead, as Griswold Home Care gears up for strategic growth throughout the country, veterans and qualified entrepreneurs of all types have the opportunity to start a business they can be proud of, follow a fulfilling path and make an impact on people in their community.

The cost to open a Griswold Home Care franchise ranges from $108,181 to $181,431, including a $49,500 franchise fee. For more information on franchising with Griswold Home Care, visit